Studio leftright

Studio leftright is a design studio that I created in partnership with Marconi Douetts that designs impactful experiences through strategic thinking, research, and empathy.

Role
Co-Founder
Time
March 2024 - Present
Tools
Figma, Webflow, Google Workspace,
Notion, and Discord
Team Size
2
Introduction

Internship to Innovation

During our internship at Hatchbridge Incubator, we were able to work with a large handful of startup founders, offering them design services. Our success, strong teamwork, and enjoyment of startup culture led us to the idea of founding our own studio. This experience showed us that we thrive in entrepreneurial environments, creating products from the ground up.

Two people sitting at a desk with their laptops in front of them
Problem Space

A Startup for Startups

From our earlier work with startups, we noticed that startups and small businesses often focus on quick wins, neglecting user experience. To address this, we created a company that offers affordable, evidence-based design services.

Customer Discovery

Finding Potential Clients

We focus on early-stage and venture-scale startups, providing support to validate assumptions, save time, and launch MVPs. Our first clients were found through the community at Hatchbridge, and have given us the experience we needed, to start expanding our search for clients.

Visual Identity

Initial Brainstorm

Black and white image of a messy sketchbook, pencil lying on top
Black and white image of rain on a windshield
"<>" logo mark
Black and white image of the Indian Test Screens used for testing colors and patterns on old TVs
Black and white image of a random blob shaped lines that create a central pattern
Final Designs

Creating a Brand

With our initial ideas of minimalism and brutalist design in mind, we set about creating a brand for ourselves that looked clean, and professional, while remaining minimal as to help highlight the work that we have done for our clients.

"<>" logo mark
"leftright" logo
Two people standing beside each other in black and white, a man and a woman dressed in suits
Business Card mockup of Studio leftright's business cards
Website

Studio leftright

View Site
Image displaying the homepage of Studio leftright's new landing page.

Our adventure has already introduced us to several clients within a wide variety of industries, such as Business Consulting, FinTech, EdTech, Marketing, and AI. If you would like to see and learn more about what we do, you can go view our website and services.